Free Digital Marketing Audit

Find the gaps before you scale spend.

Answer a short set of practical questions and get an instant view of how your strategy, tracking, economics and funnel are working together.

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Audit whether your marketing is actually working.

Good creative cannot compensate for weak measurement, poor unit economics or a leaky funnel. This free health check gives business owners and marketing decision-makers a quick directional benchmark, showing where foundations are sound and where attention is most likely to improve performance. Around 20 questions, usually completed in 3–5 minutes, with free instant results.

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How it works

A short route from practical questions to clearer next steps.

  1. Answer the questions

    Share what you know about your strategy, tracking, spend and performance. You do not need every figure to hand.

  2. Get your score

    See a scored breakdown across four connected areas of digital marketing operations.

  3. Take action

    Receive a tailored three-step plan that highlights the most useful gaps to address first.

Four areas of marketing health

Together, these show whether activity can be measured, improved and connected to commercial outcomes.

  • Measurement

    Check whether tracking and reporting can reliably connect activity, enquiries and outcomes.

  • Unit economics

    Test whether spend, margins, lead quality and conversion value are understood well enough to guide decisions.

  • Optimisation

    Review whether campaigns and landing pages are being improved using meaningful performance evidence.

  • Funnel performance

    Identify where attention, leads or follow-up are being lost before a buyer is ready to act.

A marketing health scorecard for Billy Carey, dated 12 March 2026, shows a score of 66/100. Four categories are colour-coded with percentages. Top focus areas for digital marketing and recommended next steps are listed at the bottom.

A scorecard and an actionable starting point.

The result is not a substitute for detailed platform or financial analysis. It is a practical benchmark that helps you see probable problem areas, understand which foundations need attention and decide where a deeper review will create the most value.

Digital Marketing Health Check questions

What is the Digital Marketing Health Check?

The Digital Marketing Health Check is a free, interactive audit that helps you assess how well your marketing is performing. By answering a short series of questions, you’ll get a scored breakdown across four core areas: measurement, unit economics, optimisation, and funnel performance.

Who is this marketing audit for?

This audit is designed for business owners, managing directors, marketing leaders, and decision-makers responsible for digital marketing performance. It is especially useful for B2B, lead generation, e-commerce, and hybrid businesses already investing in digital marketing.

Do I need to know all my marketing numbers to complete it?

No. You do not need to have every figure in front of you to complete the audit. However, the more accurately you can answer questions around spend, margins, lead quality, and conversion performance, the more useful your result will be.

How accurate is the marketing health score?

The score is a useful directional benchmark based on your answers. It is designed to highlight probable problem areas and improvement opportunities, not to replace detailed platform analysis or financial review.

We recommend setting up a consultation with a digital marketing professional when the outcome is less than stellar.

How long does the quiz take?

Most people complete the quiz in around 5 minutes. We need to answer about 20 questions, which are designed to be quick and practical, so you can get useful insight without needing a full internal workshop or agency audit.

What if I score badly?

A low score does not mean your business is failing. It usually means there are foundational issues that need attention before you can scale confidently. In many cases, fixing the basics creates the fastest performance gains.

Why do I need to enter my name, email, and website?

We ask for your details so we can generate and deliver a more tailored result based on your business context. Your website also helps us understand your company type and makes follow-up recommendations more relevant.

Is this a general marketing quiz?

No. This is not a generic marketing quiz for students or basic theory. It is a practical digital marketing assessment built for real businesses that want clearer insight into performance, budget efficiency, and growth opportunities.

Is this only for businesses in the UK?

No. While the language and positioning are tailored to UK businesses, the framework applies broadly to any company investing in digital marketing and looking to improve performance.

Useful next reading

Go deeper into marketing maturity, website performance and the foundations of sustainable growth.

Stop guessing. Start measuring.

Get your Digital Marketing Health Score and a practical action plan in a few minutes.