Red Balloon Design is committed to ensuring that your privacy is protected. If you are asked to provide information by which you can be identified then it will only be used in accordance with this privacy statement.
Red Balloon Design may change this policy from time to time by updating this page. You should check this page before providing any new information to ensure that you are happy with any changes. These updates will not retroactively affect any data that you previously provided while using this site without informing you of these changes.
This policy is was last updated on 26/06/2023.
Our contact details
Red Balloon Design Ltd.
Postal Address:100 Cardiff Road Reading Berkshire RG1 8HW
+44 (0)118 958 7590
Collection of general data and information
This website collects a series of general data and information when transmitting a website. This general data and information are stored in the server log files. We may collect this information about visitors to this site:
- the browser types and versions used
- the operating system used by the accessing system
- the website from which an accessing system reaches our website (referrers)
- the date and time of access to the site
- the Internet protocol address (IP address) of the accessing system
- any other similar data and information that may be used in the event of attacks on our information technology systems.
This information is not used to draw any conclusions about the user. This information is needed to deliver the content of our website correctly, optimize the content of our website as well and provide law enforcement authorities with the information necessary for criminal prosecution in case of a cyber-attack.
The anonymous data of the server log files are stored separately from all personal data provided by a user.
Subscription to our newsletter
On this website users are given the opportunity to subscribe to our newsletter. The use of this information for our newsletter is clearly stated within the form used to sign up.
When registering for the newsletter we store the email address provided. We also record the IP address of the device used to sign up and the time and date to ensure that we have recorded your consent to be contacted.
The subscription to our newsletter may be terminated at any time via an unsubscribe link in the email or by contacting Red Balloon Design directly.
Accessing and updating your personal information
If you would like to access, or have us remove, any identifiable personal data that we have collected on you please get in contact with us using the contact details outlined on this page. We will aim to comply with your wishes as soon as possible unless we have to keep that information for legitimate business or legal reasons.
We do maintain backups of our information to protect it from accidental or malicious deletion. We cannot ensure that your information will be fully removed from these backups as that would compromise their integrity.
Users may, at any time, prevent the setting of cookies through our website by means of a corresponding setting of the Internet browser used, and may thus permanently deny the setting of cookies. Furthermore, already set cookies may be deleted at any time via an Internet browser or other software programs. This is possible in all popular Internet browsers. If the user deactivates the setting of cookies in the Internet browser used, not all functions of our website may be entirely usable.
Google Analytics 4 collects and processes data in an anonymous form, including but not limited to:
- The pages you visit on our Website
- The time spent on each page
- The operating system and web browser you use
- The website or search query that referred you to our Website
Although GA4 records data such as your geographical location, device, internet browser and operating system, none of this information personally identifies you to us. In GA4, IP Anonymisation is enabled by default and cannot be switched off. This means that GA4 will not store the IP addresses of users.
The operator of the Google Analytics component is Google Inc., 1600 Amphitheatre Pkwy, Mountain View, CA 94043-1351, United States. For the web analytics through Google Analytics the controller uses the application “_gat. _anonymizeIp”. By means of this application the IP address of the Internet connection of the user is abridged by Google and anonymised when accessing our websites from a Member State of the European Union or another Contracting State to the Agreement on the European Economic Area.
The following table describes each cookie set by gtag.js. To learn more about the data that Analytics collects, see Safeguarding your data.
|Default expiration time
|Used to distinguish users.
|Used to persist session state.
These personal data are stored by Google in the United States of America. Google may pass these personal data collected through the technical procedure to third parties. The user may prevent the setting of cookies through our website at any time by means of a corresponding adjustment of the web browser used and thus permanently deny the setting of cookies. Such an adjustment to the Internet browser used would also prevent Google Analytics from setting a cookie on the information technology system of the user. In addition, cookies already in use by Google Analytics may be deleted at any time via a web browser or other software programs. The user has the possibility of objecting to a collection of data that is generated by Google Analytics, which is related to the use of this website, as well as the processing of this data by Google and the chance to preclude any such.
Further information and the applicable data protection provisions of Google may be retrieved under https://www.google.com/intl/en/policies/privacy/ and under http://www.google.com/analytics/terms/us.html. Google Analytics is further explained under the following link https://www.google.com/analytics/
Google Tag Manager
We are constantly trying to improve the customer experience on our website by providing visitors with more personalised and targeted campaigns and offerings. To do so, we use Google Tag Manager (GTM).
GTM is a little snippet of code that helps us track user behaviour across our sites and then pushes the data to our Google Analytics 4 (GA4) account. Then, all the data is perfectly organised and ready for us to assess and review for potential site improvements and remarketing campaigns. Google Tag Manager is a tag management system provided by Google that allows us to easily update and manage tags on our Website without needing to modify the underlying code.
Google Tag Manager may collect certain information about your usage of our Website, such as:
- The tags deployed on our Website
- The frequency and sequence of tag deployments
- Errors or issues encountered with tag deployments
Leadfeeder Tracker collects data to Amazon Web Services infrastructure. All data is encrypted on transfer and at rest.
Leadfeeder collects the behavioral data of all website visitors. This includes; pages viewed, visitor source and time spent on the site.
The visitor IP address is collected to detect the company and geographic location. All visit data is aggregated on the company level.
Leadfeeder also enriches that company data with contact data for individuals from publicly available data sources. Our data partners for contact data include Hunter and Full Contact.
Cookies: Leadfeeder tracker adds a visitor cookie. This cookie is called _lfa and has a two year expiry date from when it was first set. The cookie is set for the website domain only, Leadfeeder does not use 3rd party cookies.
On this website, Red Balloon Design has integrated the component Yandex Metrica (with the anonymizer function). This is a web analytics services. Web analytics is the collection, gathering, and analysis of data about the behaviour of visitors to websites. A web analysis service collects, inter alia, data about the website from which a person has come (the so-called referrer), which sub-pages were visited, or how often and for what duration a sub-page was viewed. Web analytics are mainly used for the optimization of a website and in order to carry out a cost-benefit analysis of Internet advertising.
Yandex Metrica includes a session replay feature that records the actions taken by users on this site. This is recorded to allow us to analyse how users interact with the website and identify how our website can be improved. You can opt out of this tracking by installing the Yandex Metrica opt-out plugin, available for most major browsers.
Further information and the applicable data protection provisions of Yandex may be retrieved under https://metrica.yandex.com/about/info/privacy-policy and https://metrica.yandex.com/about/info/gdpr.
Tawk.to instant chat
This site makes use of a Tawk.to instant chat application to enable us to talk directly to visitors of the site. Users who get in touch with us through this service are consenting to us using the information they provide to get in touch with them about products or services that we provide.
Tawk.to does not extract information to sell to advertisers and encrypts all data stored. The data that Tawk.to collects is only used to provide, support and improve the quality of services, as well as in cases stipulated by law.
To learn more about how Tawk.to handles your data, view their data protection policy: https://www.tawk.to/data-protection/.
Period for which the personal data will be stored
The criteria used to determine the period of storage of personal data is the respective statutory retention period. After expiration of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfilment of the contract or the initiation of a contract.
Existence of automated decision-making
As a responsible company, we do not use automatic decision-making or profiling.