Authoritative content
Authoritative & valuable content
The content that you have on your website is how you are speaking to your website visitors. It’s exactly the same concept as one of your staff greeting a customer physically.
It’s a conversation. Are you anticipating and answering their questions? Do you speak with authority and provide value to enrich their experience?
This isn’t just about blog content for the sake of it. This is about you providing actual legitimate value to your users, on every single page, for every product/service.
Your users will love the addition of authoritative and valuable content, and so will Google. It’s a win-win, and something we’re extremely good at helping our clients with.
User journey
A journey that your users will love
Not everyone is ready to buy right away. The vast majority of your website visitors will be coming to research who you are, what you offer & how "it" works.
They then take what they learnt on your website and compare it to other businesses.
Having a full user journey that takes people from “what is this product/who is this business”, right through to “I want this product, I understand the value & that I need it, and I can trust this business”, is essential (and dramatically increases your odds of turning those visitors into sales).
This isn’t always a quick or simple fix, but it has massive benefits to your users, as well as tremendous benefits to Google and your rankings.
Conversion
Improve your conversion
Google has become extremely smart. It now looks at “are people getting what they want from this website”. Now, this is very contextual, but also hugely important.
If you are an eCommerce website; are people buying from you? If you are an information website; are people spending a good amount of time and reading lots of pages? (As well as dozens of other options).
You will see a correlation between increasing your conversion rate through improving the experience you offer for customers and your search engine rankings.
We have an extremely scientific and creative method for dramatically increasing conversion, which is amazing both for SEO, as well as for your business in general.
Code & technical
Code and technical
The "behind-the-scenes" matters a lot to Google too. Technical SEO is incredibly important as Google reads all of the behind-the-scenes elements, and uses them to paint a picture of how good your website/business is.
Not only that, but many of the parts to technical SEO do have an effect on your users.
Imagine that Google is a restaurant inspector. It looks at the food, the tables & the main room (the onsite), but it also looks under the sofa in the waiting room, behind the fridges in the kitchen & checks that accurate records are being kept (the technical elements behind the scenes stuff that really matters a lot).
Many businesses forget to check and clean all these behind the scene areas, such as code, image compression, broken link redirection (and correct use of redirects), as well as many other areas. The ones that do work on these areas increase their rankings faster, as well as maintain a better website in general.
Mentions & links
Your brand reputation
Google doesn’t just look at your website to work out how good you are. It also loves to look around the internet to see 3 major things.
1. How is your brand mentioned around the web (including reviews).
2. How many websites are linking to you, and how often you get new links.
3. The quality of the website that link to you. (Quality is far, far, far better than quantity).
Although you can’t actively force new & positive reviews, or amazing quality links en masse, there are many techniques to encourage the growth of these areas.
Offsite SEO is very important to the overall strategy, and it’s something we have a lot of experience in.
