SEO Services & Search Engine Marketing
Successful Search Engine Optimisation (SEO) campaigns are not achieved by focusing on Google. They are achieved by focusing on customers.
We align all the moving parts so you can move up the rankings & see your traffic increase.
Top rankings are achieved through value
How Google decides what website should be at the top of their results
Google’s job is to return the best results for every search. The way in which it works out what is the “best” result is by looking at three key areas.
How users interact with your website, the technical back-end of your website, and how your business/brand is referenced around the web.
We are going to break down each of these 3 sections, and how we at Red Balloon work on these 3 moving parts to help our clients climb to, and maintain, top rankings through our exceptional SEO services.
Google’s business model, and why it matters to your SEO campaign
Google only cares about users and providing the best experience when they search. It doesn’t care about businesses or what you want. This is critical because it focuses all work back to the user/customer.
Everything you do (both for SEO and in business in general), has to come back to “is this legitimately helpful, useful or valuable to my customer”. More often than not, just by adhering to this philosophy, you will see a small to medium positive impact on your rankings.
Our proven SEO process for success
In line with Google’s whole purpose, we have to understand what people are searching for, their questions, problems & goals. Only then can we position you to be the best solution.
This enables us to focus on the most valuable work, not only to increase your rankings but to achieve top results for keywords that will actually drive paying customers to your website.
Would you rather rank for 100 keywords that don’t matter, or 20 that are hugely impactful? We think the 20 that will impact your business are more important.
2 SEO Audit & Website Review
Think of this as a physical at the doctors. We check the surface (onsite), take blood to check the inside (technical), and find the answers to what’s going on outside your website (offsite).
There is no point in randomly changing stuff and hoping for the best. We have to work out what needs to be changed and what is the most important to fix first. This initial audit is essential for getting you the best results in the shortest time.
The big advantage of this to you, our client, is that we are able to make the most impactful changes first, which generates results faster and for less budget.
3 Customer facing (onsite SEO)
We start with the work that will not only make an impact on your rankings but also to your website’s performance and conversion rate.
Odds are that you want an SEO service to increase your sales through higher rankings. By starting on the customer-facing & onsite SEO we are able to improve your rankings, but also how well your website turns visitors into customers.
More traffic + more sales from that traffic = a successful campaign and long-term commercial growth.
Content goes hand-in-hand with the customer facing (onsite SEO) stage. We ensure that your website is having the right conversations with your visitors at the right stages.
Again, this has huge benefits to your rankings in Google and search engines, but also for increasing your sales from all of the traffic that you receive. We want to get you the best rankings possible, but our primary focus is to do so whilst positively impacting your commercial sales and/or leads in the biggest, best way possible.
Content is the conversation that your website has with your visitors. How does your conversation sound at the moment?
5 Behind the scenes (Technical SEO)
We ensure that your website is clean behind the scenes, that Google can crawl your website easily & efficiently, and that everything is following industry best-practice.
From making sure your website loads as fast as possible, through to clean code, accurate schema markup is implemented, crawlability & indexability are accessible and smooth, no broken links and much more.
We ensure the technical side of your digital business is up to scratch and working for you, not against you.
6 Reputation, mentions & links (Offsite SEO)
Our teams closely monitor your brand and how it is mentioned around the web, as well as encourage positive reviews, mentions and strong link building.
This is not just a practice of “get good links”. This is about growing your businesses reputation in the strongest way possible. Although crucial as part of an effective SEO campaign, we strive to position your business with authority, credibility & value. Better rankings, better reputation & more traffic.
Do you know how people are talking about your business online? What about the links you have?
Results from our process:
Mizuno Europe & Global
What our clients think
Wilkins & Palmers group
“Not only have Red Balloon taken on our adwords/SEO campaigns for us, but they have created 2 amazing websites so far for our group of companies. Whatever they have done, has made our phones ring like mad! I cannot recommend them enough!”
“We needed a local partner who would work closely with and be sensitive to the very specific needs of the Mizuno Golf brand. Red Balloon managed all that and have evolved the site beyond our expectations.”
We work with some amazing clients
We're proud to support a wide range of businesses including small and local to large international. We align ourselves with your objectives and drive results.