An Xact approach to recruitment branding.

Recruitment Brand & Website

We celebrated Xact Placements 10 year anniversary with a new brand and website and positioned the agency as a consultative, expert recruiter who understands and facilitates the successful growth of teams and careers, providing clarity and guidance on finding people the right career moves for them.

Providing for the three distinct audiences of job seekers, employers and the Xact team themselves meant considering each’s starting position and objectives, then catering for these throughout the user experience. Although each audience has very different needs, each required a consistent, calming, professional voice to bring assurance that clients and candidates will be making the best moves for their futures alongside the expert recruitment team.

The website has a simple, clear jobs board to allow job seekers to apply and connect with the right career moves for them. Employers require absolute confidence that Xact are experts within their sector, and with many of their clients in the IT & Software development fields a top quality design and user experience was pivotal.

To re-invent the brand we undertook a week long design sprint, investigating the Xact name, colour and meaning behind the consultative style and suite of services Xact provide. We emphasised the letter X subtly, by simply allowing it to stand alone. The deep green/blue colour palette represents change with calm, taking consideration of the “in-between” status of Xact’s clientele and Xact’s ability to carry people forward with stability.
Xact Placements Ltd responsive web design and development
Responsive web design and user experience example from Xact Placements Ltd. website
Responsive web design and user experience example from Xact Placements Ltd. website
Showcasing the staff of Xact Placements
We put an emphasis on the human and team ethic of Xact, guiding the client with content curation and brand insights to create a consistent, friendly tone of voice. A new blog helps to promote Xact’s brand and allows them to share expertise and knowledge with their audiences.
Digital marketing and Social media integration developed for Xact Placements
Since the launch of the new brand Xact has taken on multiple new clients and re-engaged with old ones. New staff have been hired to take on the additional work, and they are continuing to develop and expand their team.

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