SPEEDECK Foundations partnered with Red Balloon to reposition their brand and digital presence in a highly technical, competitive construction market.Through a combination of construction web design, content-led SEO, and LinkedIn marketing, we transformed their website into a high-performing growth platform.
SPEEDECK provide innovative solutions in ground engineering, but struggled to convey its expertise and benefits effectively online. They were facing typical problems seen across engineering service marketing and construction businesses:
We started by mapping how architects and developers actually evaluate engineering partners, because removing friction and guiding decision-makers to enquiry is how user experience design meets B2B services marketing.
From there, we restructured the site around:
Trust signals
Capability-led messaging
Clear user journeys
Conversion-focused UX
Instead of chasing generic traffic, we built a construction SEO strategy positioned SPEEDECK as a thought leader in geotechnical and structural design, while steadily expanding keyword reach.
Case studies demonstrating real engineering solutions and end-to-end processes
Articles targeting niche, less understood problems and high-intent keywords
Structured content designed to build authority over time
For a B2B construction audience, visibility doesn’t just come from Google. We developed a construction social media and LinkedIn strategy focused on:
Promoting problem-solving case studies
Sharing industry insights
Driving qualified traffic back to the website
We need to build SPEEDECK’s brand and visibility across channels and show a wide range of construction and engineering expertise without being too far speaking for one or the other.
The website was built as a flexible WordPress platform. This is critical for services business digital marketing, because growth comes from iteration, not one-off launches. Our site enabled:
Ongoing SEO expansion
Easy content publishing
Continuous optimisation
The SPEEDECK Website highlights how effective end-to-end thought is when it comes to organic B2B construction marketing and strategy, design and communications align.
+150% YoY increase in organic users
Organic conversion rate increased from 1.6% to 2.5%
12.8% Linked In Organic CTR
If your business is struggling to communicate complex services, attract the right clients, or generate consistent leads—this is exactly where we come in.
