SPEEDECK Foundations, a leader in geotechnical and structural design based just outside London, embarked on a comprehensive digital marketing transformation to enhance its position in the competitive construction and engineering market.
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SPEEDECK provide innovative solutions in ground engineering, but struggled to convey its expertise and benefits effectively online. Their initial website had out of date content that wasn’t accurately conveying the clients design and engineering capabilities, was attracting the wrong clients, and wasn’t structured to rank for any of their industry keywords.
SPEEDECK ultimately wanted to boost visibility online through organic search and social media with a scalable platform.
Red Balloon collaborated with SPEEDECK to define the user journeys of their target audience, architects and developers. We conducted in-depth research into the industry and a deep dive on SPEEDECK’s in-house geotechnical engineering and construction capabilities to fully understand the complex and innovative solutions offered.
The website is a central hub for ongoing brand enhancement, supported by continuous optimisation of the user experience, SEO, and active social media engagement.
Through a content led SEO strategy, SPEEDECK significantly enhanced their visibility in search engine results with the new website.
Over 10 months, Red Balloon created 9 case studies and 7 articles, showcasing SPEEDECK’s design expertise, innovative solutions, and industry-specific problem-solving skills.
Users increased by 129% YoY (Feb – April 2024 vs. 2023), averaging 19 conversions per month.
Gained relevance for 35 new keywords through articles and case studies, fostering audience growth.
Over 10 months, organic search conversion rate improved from 1.6% to 2.5%; clicks to the Contact Page from organic searches rose by 281%.
We built up the clients Linked In with a social media strategy to enhance engagement and brand awareness, promoted case studies and articles focusing on SPEEDECK and their clients industry challenges.
SPEEDECK’s digital marketing overhaul significantly enhanced online visibility and helped build a reputation as a geotechnical and structural design leader. With our SEO strategy, social media engagement boosting content, and a bespoke website for content and conversions, Red Balloon have helped SPEEDECK attract national housebuilders and contractors.
