WindowWorx, a Reading based premium doors installer embarked on an ambitious digital marketing strategy aimed at increasing their presence in the Berkshire area. Our strategy for PPC, SEO, website and social media significantly boosted website sales performance and brought in better quality leads.
As a premium brand and an Origin Premium Partner, Window Worx needed to elevate its digital footprint to match its high-quality product offerings. The target was diverse, ranging from high-end homeowners to architects, all with a common denominator: the need for premium, reliable window and door solutions. However, the existing digital marketing efforts were not fully capturing this demographic’s attention nor effectively converting leads into sales.
A comprehensive User Experience review against key competitors led to targeted enhancements:
User Experience Improvement: Design and development enhancements focused on enriching product pages and streamlining conversion pathways, including the integration of a virtual showroom.
Trust-Building Content: Addition of case studies and customer testimonials to build credibility.
Visibility of Partnerships: Increased prominence of partners and accreditations to underscore WindowWorx’s industry leadership.
CPC and Ad Quality: Reduction of overspending on CPC by at least £1 across all campaigns in 3 months, and refinement of ad groups to minimise data acquisition issues.
Ad Content and Conversion Analysis: Improvement of ad content to achieve “Excellent” ad strength and establishment of clear conversion values.
Over the course of 4 months, we have:
On-Page Optimisation: Targeted keywords, meta descriptions, and title tags were optimised on key pages.
Technical SEO: Improvements in website loading speeds and mobile responsiveness were made.
Local SEO Focus: Promoting Plastix Plus as a local builders’ merchant specialising in high-quality composite and plastic building supplies, including a range of trade windows and doors.
Conversion rate increased for Organic Search users from 3.1% to 8.2%.
Average Position of the Homepage rose by 96 places to being in Top 3. Other key pages and product pages also climbed by 50-90 places in 4 months.
Engagement Rate from Organic Search users increased from 56% to 76%.
Content Creation: A blend of aesthetic and professional content aimed at showcasing solutions and engaging with the audience on an emotional level.
Posting Strategy: Tailored content across Facebook, Instagram, and LinkedIn, leveraging existing work, company culture, and brand partnerships.
Through carefully curated content and social media strategies, Window Worx saw a significant uptick in brand recognition and professional presentation online, highlighted by increased engagement rates and follower growth on LinkedIn.
Window Worx’s comprehensive digital marketing strategy, centred on meticulous website optimisation, PPC efficiency, SEO overhaul, and strategic social media management, has positioned them as a dominant player in the high-end window and door market. This case study exemplifies the transformative power of a well-executed digital marketing strategy in elevating a brand’s market position and significantly enhancing its sales performance.
