Digital Marketing Audit

The Wilkins Group

Multi-brand websites, SEO and PPC delivering 524% Google Ads ROI.

A blue mesh lorry driver cap with WILKINS SPECIALIST STORAGE and a gold shield logo embroidered on the front, perfect for showcasing your web design or digital marketing brand, displayed against a matching yellow background.
Logo for Wilkins (Henley) Ltd in yellow, featuring a shield with a W and text: Removals · Storage · Shipping • Est 1880. Includes smaller logos for Wilkins Specialist Storage and Palmers Established 1920—ideal for B2B marketing materials.
A brown Wilkins Specialist Storage lorry is parked beside stacked blue and grey shipping containers outside a large warehouse, highlighting efficient storage solutions ideal for B2B marketing and digital marketing operations.
Screenshot of a website for Wilkins Removals, showing desktop and mobile views. The site highlights web design with a brown and yellow colour scheme, company logo, removal lorry, and service options like removals, storage, and shipping.
A blue mesh lorry driver cap with WILKINS SPECIALIST STORAGE and a gold shield logo embroidered on the front, perfect for showcasing your web design or digital marketing brand, displayed against a matching yellow background.

Not only have Red Balloon taken on our Google Adwords & SEO campaigns for us, but they have created three amazing websites so far for our group of companies. Whatever they have done, has made our phones ring like mad! I cannot recommend them enough!

Managing Director

The Wilkins Group

The Challenge

Wilkins had strong operational capability but their brand and digital performance wasn’t consistent. The opportunity was to turn fragmented activity into a unified, high-performing growth system for an established business, and updating a traditional brand of 140 years into the modern era.

Across the group, key challenges included:

  • Significant PPC spend (£1,000s/month) with inconsistent lead quality

  • Websites not converting effectively due to UX limitations

  • Weak targeting across local areas and specialist services

  • No visibility for high-value non-branded search terms

  • Lack of a structured multi-brand marketing approach

A digital timeline on a yellow background shows four history slides, featuring photos of delivery lorries and horse-drawn wagons from 1880, 1920, and 2000, with text boxes highlighting company milestones for a Wordpress website.
A desktop computer screen displays a dark-themed website with yellow and white text, featuring a section titled Who Are Wilkins and an image of a lorry. Highlighting web design for B2B marketing, the monitor sits against a dark background with large rocks.

The Approach

Multi-Brand Strategy & Diversification

Wilkins consisted of multiple brands and differing service radius. During Covid, a major opportunity was identified to expand beyond removals into commercial storage. We transformed Wilkins from a single-service operator into a multi-brand logistics group with expanded revenue streams.

This was supported by:

  • Consulting on diversification strategy

  • Creating a new commercial storage brand (Wilkins Specialist Storage)

  • Delivering branding, messaging and positioning

  • Building a WordPress website and launching segmented digital marketing campaigns

A large red moving lorry labelled Wilkins (Henley) Removals & Storage drives on a wet road under cloudy skies, with misty mountains behind—perfect inspiration for effective web design or digital marketing visuals.
A website and mobile view for Wilkins storage services is displayed, featuring modern web design with a lorry on a rainy road and mountains in the background, promoting specialist storage for interior designers and B2B marketing solutions.
Two mobile screens display the Wilkins Removals website: one shows contact details and an enquiry form; the other highlights their web design with a photo of a yellow removals lorry and a section for exploring services.

Website UX Improvements

Over three website rebuilds we implemented across three brands and through B2C and B2B sectors. Each website:

  • Streamlined enquiry pathways

  • Improved clarity of services and messaging

  • Reduced friction in key conversion points

Local SEO for High-Value Search Visibility

Once paid performance improved, we launched a logistics SEO campaign that created sustainable visibility beyond paid channels. We were targeting:

  • High-intent, non-branded removals keywords

  • Location-based search terms

  • Storage and specialist service queries

Key Results

524% ROI in Google Ads

108% increase in brand awareness

2 new websites & 1 new brand

Page 1 for multiple key search terms

Key Takeaways

We are proud to be able to demonstrate what effective multi-brand logistics digital marketing looks like when you align marketing, brand and business strategy.

  • PPC should be structured for ROI, not just traffic

  • Small UX improvements can unlock significant conversion gains

  • SEO builds long-term resilience beyond paid channels

  • Growth opportunities often come from strategic diversification

Related Work

A computer monitor on a black surface displays a WordPress website featuring the MLCRAFT X putter, showcasing its design with the tagline Forged Versatility, Revolutionary Performance for digital marketing.

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A tablet on a grey surface displays a team page labelled Our People, featuring profile cards and photos of three team members: Mark Robinson, Alex Hillgar, and Ben Williams. Ideal for digital marketing or web design teams, a stylus rests beside the tablet.

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A silver laptop displaying a website about interior design and furniture storage services sits on a brown, ridged metal surface under natural light, highlighting modern web design and digital marketing appeal.

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