“Not only have Red Balloon taken on our Google Adwords & SEO campaigns for us, but they have created three amazing websites so far for our group of companies. Whatever they have done, has made our phones ring like mad! I cannot recommend them enough!”
Managing Director, The Wilkins Group
The Challenge
Wilkins had strong operational capability but their brand and digital performance wasn’t consistent. The opportunity was to turn fragmented activity into a unified, high-performing growth system for an established business, and updating a traditional brand of 140 years into the modern era.
Across the group, key challenges included:
Significant PPC spend (£1,000s/month) with inconsistent lead quality
Websites not converting effectively due to UX limitations
Weak targeting across local areas and specialist services
No visibility for high-value non-branded search terms
Lack of a structured multi-brand marketing approach
The Approach
Multi-Brand Strategy & Diversification
Wilkins consisted of multiple brands and differing service radius. During Covid, a major opportunity was identified to expand beyond removals into commercial storage. We transformed Wilkins from a single-service operator into a multi-brand logistics group with expanded revenue streams.
This was supported by:
Consulting on diversification strategy
Creating a new commercial storage brand (Wilkins Specialist Storage)
Delivering branding, messaging and positioning
Building a WordPress website and launching segmented digital marketing campaigns
Website UX Improvements
Over three website rebuilds we implemented across three brands and through B2C and B2B sectors. Each website:
Streamlined enquiry pathways
Improved clarity of services and messaging
Reduced friction in key conversion points
Local SEO for High-Value Search Visibility
Once paid performance improved, we launched a logistics SEO campaign that created sustainable visibility beyond paid channels. We were targeting:
High-intent, non-branded removals keywords
Location-based search terms
Storage and specialist service queries
The Result
524% ROI in Google Ads
108% increase in brand awareness
2 new websites & 1 new brand
Page 1 for multiple key search terms
Key Takeaways
We are proud to be able to demonstrate what effective multi-brand logistics digital marketing looks like when you align marketing, brand and business strategy.
PPC should be structured for ROI, not just traffic
Small UX improvements can unlock significant conversion gains
SEO builds long-term resilience beyond paid channels
Growth opportunities often come from strategic diversification
Rise Above the Noise
If you’re managing multiple services or brands and your marketing isn’t delivering consistent results we’ll transform your brand into a system that scales.
