Wilkins needed to launch a new business-only storage brand fast, and make it profitable from day one. We delivered a full brand, website, SEO and PPC strategy, building a local-first digital presence designed to rank, convert and scale within a tight geographic area. Within 12 months, Wilkins Specialist Storage became a dominant local player in commercial storage search, with a pipeline built for consistent lead generation.
10% website conversion rate
#1 rankings for key non-branded search terms
54% reduction in PPC spend YoY without sacrifising lead volume
Launching a new brand in a competitive logistics space comes with no shortcuts.
Wilkins were starting from zero in terms of digital presence and authority, so the challenge wasn’t just visibility but building a working lead engine from scratch.
No brand identity or positioning in the market
No website or structure to capture commercial intent
High advertising costs meant limited early scalability
Needed to rank and convert within specific regional areas
We created a clear brand identity aligned with the Wilkins Group, positioning the service as Secure, Specialist, Business-only.
This is critical in B2B digital marketing because perception directly impacts conversion.
We built a modular WordPress website designed that combined logistics web design best practices with localised SEO strategy, ensuring the site could both rank and convert from launch:
Keyword-mapped service pages
Industry-specific solutions
Clear conversion pathways
We implemented a focused local SEO and storage SEO strategy to win the map pack, dominate local search, and capture high-intent traffic:
Targeted keywords related to sales and localised variants
Built an advice hub for long-tail and niche queries
Optimised Google Business Profile (GBP)
Added schema and citations to strengthen local authority
To support early growth, we built out a PPC campaign with efficiency in mind. Our approach minimised waste while improving lead quality and cost efficiency with ongoing optimisation – key in storage PPC management:
Campaigns split by service and intent
Rewritten ads aligned to search behaviour
Dedicated landing pages for higher conversion
Budget focused on high-quality enquiries
Our strategic digital marketing services for Wilkins Storage’s have established a solid foundation for the brand, driving substantial growth and positioning them as a key player in the commercial storage industry.
The web design and digital transformation has created a dynamic online presence, effectively engaging a diverse business audience and boosting lead generation. As an experienced SEO and marketing agency, we have highlighted the impact of targeted online advertising, PPC services, and web design on scaling new business services in competitive markets.
Not only have Red Balloon taken on our Google Adwords & SEO campaigns for us, but they have created three amazing websites so far for our group of companies. Whatever they have done, has made our phones ring like mad! I cannot recommend them enough!
Managing Director, The Wilkins Group
Launching a new service or entering a competitive market? We’ll help you build the brand, platform and pipeline from end-to-end.
