Digital Marketing Audit

Wilkins Specialist Storage

Brand, WordPress, SEO and PPC launch delivering 10% conversion and #1 search rankings.

A silver laptop displaying a website about interior design and furniture storage services sits on a brown, ridged metal surface under natural light, highlighting modern web design and digital marketing appeal.

Key Results

10% website conversion rate

#1 rankings for key non-branded search terms

54% reduction in PPC spend YoY without sacrifising lead volume

A laptop sits on a grey stone slab, displaying the Wilkins Storage WordPress website contact page, showcasing storage unit images and yellow branding on a brown background—a great example of effective web design.
Four mobile screens display a storage service app for interior designers, featuring steps, quotes, enquiry forms, and location info on a yellow background. The design uses brown, yellow, and white tones—ideal for B2B marketing or a WordPress website.
A computer monitor displays a WordPress website contact form for storage services, showing company contact details on the left and fields for user information and enquiry submission on the right, set against a dark background.

The Challenge

Launching a new brand in a competitive logistics space comes with no shortcuts.

Wilkins were starting from zero in terms of digital presence and authority, so the challenge wasn’t just visibility but building a working lead engine from scratch.

  • No brand identity or positioning in the market

  • No website or structure to capture commercial intent

  • High advertising costs meant limited early scalability

  • Needed to rank and convert within specific regional areas

Wilkins Removals logo

The Approach

Building a Brand That Signals Trust

We created a clear brand identity aligned with the Wilkins Group, positioning the service as Secure, Specialist, Business-only.

This is critical in B2B digital marketing because perception directly impacts conversion.

Building the Website for Search & Conversion

We built a modular WordPress website designed that combined logistics web design best practices with localised SEO strategy, ensuring the site could both rank and convert from launch:

  • Keyword-mapped service pages

  • Industry-specific solutions

  • Clear conversion pathways

A collage of a logistics company’s WordPress website with yellow and brown branding, featuring warehouse shelves, delivery vans, navigation menus, service highlights, and photo galleries to enhance B2B marketing.
mobile web design of the menu for specialist storage business in reading, berkshire

Local-First SEO Strategy

We implemented a focused local SEO and storage SEO strategy to win the map pack, dominate local search, and capture high-intent traffic:

  • Targeted keywords related to sales and localised variants

  • Built an advice hub for long-tail and niche queries

  • Optimised Google Business Profile (GBP)

  • Added schema and citations to strengthen local authority

Lean, High-Intent PPC Strategy

To support early growth, we built out a PPC campaign with efficiency in mind. Our approach minimised waste while improving lead quality and cost efficiency with ongoing optimisation - key in storage PPC management:

  • Campaigns split by service and intent

  • Rewritten ads aligned to search behaviour

  • Dedicated landing pages for higher conversion

  • Budget focused on high-quality enquiries

Screenshot collage of the Wilkins Storage website, highlighting its web design with yellow, brown, and black branding. Displays company info, contact details, pallet storage process, and a form for discussing B2B marketing or storage needs.

Key Takeaways

Our strategic digital marketing services for Wilkins Storage’s have established a solid foundation for the brand, driving substantial growth and positioning them as a key player in the commercial storage industry.

The web design and digital transformation has created a dynamic online presence, effectively engaging a diverse business audience and boosting lead generation. As an experienced SEO and marketing agency, we have highlighted the impact of targeted online advertising, PPC services, and web design on scaling new business services in competitive markets.

Not only have Red Balloon taken on our Google Adwords & SEO campaigns for us, but they have created three amazing websites so far for our group of companies. Whatever they have done, has made our phones ring like mad! I cannot recommend them enough!

Managing Director

The Wilkins Group

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A tablet on a grey surface displays a team page labelled Our People, featuring profile cards and photos of three team members: Mark Robinson, Alex Hillgar, and Ben Williams. Ideal for digital marketing or web design teams, a stylus rests beside the tablet.

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