Wilkins Specialist Storage, a new commercial storage provider under the Wilkins Group, began a comprehensive digital marketing transformation to build a robust online presence and drive B2B lead generation for their specialised storage solutions.
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Wilkins Storage, a new Reading based commercial storage was launched in Berkshire to provide secure, convenient, and cost-effective storage for businesses. A brand identity, new website, and effective digital marketing strategy attracted and engaged business clientele from targeted industries and needs.
New Branding: Developed a new brand identity for Wilkins Storage, including logo and colour schemes tailored to the storage industry yet aligned with the Wilkins Group.
Sitemap Integration: Also implemented a new sitemap and user interface that seamlessly integrates with the corporate identity and emphasises unique storage services.
Website Development: Built a custom WordPress website focusing on user-friendly navigation and detailed service presentation.
Targeted Content: Created detailed pages and user journeys explaining the features and benefits of each storage solution, tailored by industry needs.
Local and Industry-Specific SEO: Optimised for high-value keywords related to commercial storage, leading to significant visibility in search results.
‘business storage berkshire’, ‘commercial storage berkshire’, ‘container loading services’, and ‘container unloading services’.
6-10% Conversion Rate from top non-branded search terms in the last year.
Engagement Rate from Organic Users coming to the pages from non-branded search terms increased from 50% to 75% in the past 6 months.
Efficient Ad Spend: Built and refined PPC campaigns to improve efficiency, focusing on converting high-quality leads and reducing overall costs.
Conversion Optimisation: Adjusted ad content and targeting to improve the relevance and click-through rates.
In the course of 9 months (May 2023 – Jan 2024), we have:
Wilkins Storage’s strategic digital marketing initiatives have established a solid foundation for the brand, driving substantial growth and positioning it as a key player in the commercial storage industry.
The transformation has created a dynamic online presence, effectively engaging a diverse business audience and significantly enhancing lead generation and customer acquisition. This case study from Red Balloon demonstrates the transformative impact of targeted digital strategies on launching and scaling new business services in competitive markets.
