The Challenge
A technically solid industrial offering with an under-optimised digital funnel and wasted paid spend.
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PPC campaigns consuming budget without proportional return.
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Lead forms creating friction: high starts, lower completions, limiting qualified opportunities.
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Organic visibility growing but needing a clearer authority strategy to compete with larger national players.
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Need to improve trust and conversion confidence for high-value B2B enquiries.
- SEO held back by low-authority, technical WordPress issues and on-page duplication/cannibalisation.
Our Approach
Discovery & positioning: Mapped buyer intent across main service offererings and aligned ads + website content to decision-stage needs. Improved the website UX, content, imagery and general speed and styles to improve performance, engagement and usability.
Content-led SEO: Rolled out content pages steadily to expand regional capture; shifted roadmap toward higher-authority pieces to win niche intent and AI-surfaced queries.
CRO + lead gen refinement: Optimised WordPress enquiry journeys, adding intent-revealing fields while clarifying optionality to reduce drop-off. Integrated the optimised flow into an automated lead generation sheet to reduce admin and gain further customer insights.
PPC overhaul: Reduced low-yield spend without hurting conversions, reallocated budget toward higher-quality segments, and prepared controlled Performance Max testing.
All your hard work has paid off – thank you very much for your patience. I’m really pleased with it… I feel more confident.
Ops Director & Managing Director, STS Storage Systems
