Pay per Click Advertising (PPC) Agency
Get Quality Customers Through Paid Search Traffic
Red Balloon is a PPC agency in Reading, specialising in managing Paid Ads campaigns that keep our clients’ phones ringing with customers intent on converting.
We are the chosen PPC agency for small local campaigns and national brands seeking high-impact PPC campaigns to drive customer engagement. Our digital marketing services team are experts in reaching the right audience at the optimal moments through optimised Google Search ads, Social Media paid media (Meta, Linked In) and remarketing campaigns.
Our Strategy: PPC Tools of the Trade
Advanced Keyword Research
Our Berkshire-based PPC agency identifies high-potential keywords for your paid search campaigns by analysing search intent and competitiveness, ensuring your ads reach users ready to convert.
AI Optimised Advertising
Our PPC services comprise of creation and optimisation of PPC advertising assets that leverage machine learning and Google’s latest and ongoing changes to best practices to maximise conversion value.
Specific targeting
Target ads based on demographics and interests to precisely reach your leads, maximising ad spend efficiency and ROI. With our PPC solutions, we build audiences around your most ideal customers.
Bespoke landing pages
Through our expertise as a web design agency, we design tailored, high quality landing pages that align with ads, improving user experience and PPC leads conversion rate for your website.
MANAGEMENT AND REPORTING
Our PPC agency continuously refine your PPC campaigns to align with industry trends and maximise ROI. We generate regular reports for you to track progress and ensure effective conversion strategies
Powerful testing
Testing different aspects of your paid search ads as part of our PPC services allows you to discover what resonates best with your audience, refining your approach to increase clicks and PPC leads to your ads.
Some recent PPC Advertising projects
Decreasing Cost per Lead
PlastixPlus
Our PPC solutions and campaign strategy resulted in higher ROI on advertising spend, with the client able to reduce their budget yet gain increases in overall PPC lead and conversions.
Redesigned PPC advertising assets focused on targeted keywords and captured the true intent of the core audience. This resulted in:
Increased conversion rates from 3% to 9% in 4 months across 6 campaigns.
Decreased CPA (Cost per Lead) from £199 to £66.
Increased Conversion Rate
WindowWorx
Red Balloon PPC agency decreased costs with vastly improved conversion rated by optimising the clients PPC ad content and assets, with targeted keywords and improved landing pages driving higher conversion rates for the client.
Paid Search Conversion Rate increased for YoY from 2.2% to 8.3%.
Decreased Avg CPC from £3.20 to £2.70, CTR increased by 4% across 14 campaigns in 4 months.
Effective Paid Campaigns
Palmers of Windsor & Maidenhead
We built and refined PPC campaigns to improve ad spend efficiency for the Palmers, a premium moving and storage company, focusing on converting high-quality leads and reducing overall costs.
In 9 months, our PPC agency team increased the paid search user conversion rate to 7.14%
Reduced Avg CPC (cost per click) from £2.11 to £0.97.
High performing PPC Campaigns for Brands.
Looking for paid search services or a PPC agency in Reading, Berkshire? Contact us with your goals, and we’ll discuss how our digital marketing services can support your efforts.
